About the Campaign

Good is Good. A friendly little reminder that it’s up to all of us to practice RESPECT and make the world better. By celebrating the everyday heroes who demonstrate respect in relationships and in doing so, we are creating a positive change. The RESPECT! Campaign is a national campaign that was created by Futures Without Violence, in partnership with Macy’s. The campaign is designed to raise awareness about positive solutions to major social problems facing millennials, such as bullying, teen dating violence, sexual assault on campus, and online harassment. Download the RESPECT Action Kit.


Macy’s, the Founding National Partner of the RESPECT! Campaign, provides national support for the RESPECT! Challenge and has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships. To date, Macy’s has raised more than $9 million for violence prevention and education programs that enlist parents, teachers, coaches and other role models to promote healthy relationships among young people.


Futures without violence

Futures Without Violence is a national nonprofit organization that develops groundbreaking educational programs, policies, and campaigns to build leadership and empower individuals and organizations in communities across the country. We believe in mutual respect as the foundation for healthy relationships, and that everyone can play a role in promoting positive solutions.